If you have browsed through big websites like Amazon, Dell, Cisco and you will not miss the strikingly common characteristics found in them, simplicity. These sites without any cosmetic getup or facelifts rank among the most friendly and functional websites. As a web designer you must keep this in mind that overdoing a website design by employing a repertoire of web designing skills is not necessarily going to produce a commercially effective website.
You may be possessing an extraordinary website designing and graphic skills but using them in abundance would only overpower the usability and friendliness of the site.
By paying emphasis on elements like the target audience, like they did on teh Manchester offers website, the company’s goal, navigation goals and direction you can get a clear view of how your website should look like. Understanding these mission statements would allow you to design a website that is simple and at the same time friendly to users’ requirements.
By formulating a mission statement you can get to the pulse of the target audience and answering questions like what is the site’s purpose, whom it is targeting and how to gather feedback to gauge the progress will achieve this. Cool designs and high intentions are definitely not going to help hence paying attention to the details would register as important.
You must envisage the layout and the navigation clearly so that you can design a website that would have more white space to increase the appeal and clear direction to the users. For example the Dreamweaver templates have a basic design for all their pages and only the content you put in them varies. This allows the site to serve a single purpose to the user that is your usefulness to them and this would definitely get appreciate nods from them. Simplicity is the mantra for web designers if they are to be taken seriously by the users and employing it would definitely take them to places.